Driving Destination-Based Brand Equity: The Role of Tourists’ Interaction in Social-Media Destination Brand Communities (Brand Co-Creation Tourism Research)

Man Lai Cheung, Guilherme Pires, Philip J. Rosenberger III, Ka Shing Wilson Leung, Kin Yi Lee

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEnglish
PublisherApple Academic Press
Chapter5
Number of pages313
ISBN (Print)9781774912515
Publication statusPublished - Feb 2023

Publication series

NameAdvances in Hospitality and Tourism

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