@inproceedings{0e9118a3a46e4c5c940fbdb3a079f515,
title = "Effect of affordability on insurance purchase in Hong Kong",
abstract = "According to various studies conducted by the Hong Kong Special Administrative Region Government, the penetration of self-purchased insurance is rather low. But scholars revealed an ever growing trend in demand for life-insurance from various indicators, this together with the continuous reforms in the health protection system provide a potential development for the industry. To turn the desires into practice, comprehensive and accurate customer analysis is crucial. From time to time, income has been used as one of the major factors in explaining the insurance behaviour. However, the definition should not be limited to traditional context. With the use of a series of logistic regression models, it is revealed that new variables like personal finance consideration and the age of first policy purchase can act as the rationale of insurance purchase and provide different perspectives for affordability.",
keywords = "Affordability, Insurance behaviour, Insurance customer analysis, Insurance purchase, Life insurance",
author = "Frankie Yeung and Lai, {Kin Keung} and Lee, {Yan Pui}",
note = "Publisher Copyright: {\textcopyright} 2013 IEEE.; 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013 ; Conference date: 14-11-2013 Through 16-11-2013",
year = "2014",
month = nov,
day = "18",
doi = "10.1109/BIFE.2013.69",
language = "English",
series = "Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "324--328",
editor = "Lean Yu and Rongda Chen and Shouyang Wang",
booktitle = "Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013",
}