Effect of green advertising attitude on collectivist consumer behavior: an integrative approach (SJR: Q1)

Keyphrases

• Consumer Behaviour 100%
• Collectivist 100%
• Green Advertising 100%
• Advertising Attitude 100%
• Integrative Approach 100%
• Green Brand Equity 37%
• Green Satisfaction 37%
• Health Beliefs 37%
• Chinese Consumers 25%
• Purchase Intention 25%
• Product-service 25%
• Green Products 25%
• Positive Word of Mouth 25%
• Design Methodology 12%
• Hong Kong 12%
• Personal Values 12%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 12%
• Behavior-based 12%
• Significant Predictors 12%
• Social Norms 12%
• Mediating Role 12%
• Service Users 12%
• Traditional Products 12%
• Integrative Model 12%
• Green Marketing 12%
• Customer Motivation 12%
• Advertising Effectiveness 12%
• Attitude Factor 12%
• Marketing Factors 12%
• Belief Factor 12%
• Confirmatory Composite Analysis 12%
• Traditional Services 12%
• Health Belief Model 12%

Social Sciences

• Consumer Behavior 100%
• Brand Equity 100%
• Chinese 66%
• Hong Kong 33%
• Structural Equation Modeling 33%
• Social Norms 33%
• Green Marketing 33%
• Advertising Effectiveness 33%

Psychology

• Consumer Behavior 100%
• Health Belief 100%
• Social Norms 25%
• Integrative Model 25%