Engagement in the metaverse: Exploring the role of perceived realism

Man Lai Cheung, Fiona Tse, Kenneth Kwong, Ka Shing Wilson Leung

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 6 Sept 2023
Event	Academy of Marketing Conference 2023: AM 2023 - University of Birmingham, Birmingham, United Kingdom Duration: 4 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/

Conference	Academy of Marketing Conference 2023
Country/Territory	United Kingdom
City	Birmingham
Period	4/07/23 → 6/07/23
Internet address	https://academyofmarketing.org/am2023-conference/

Cite this

@conference{4f9fa4a2e35a434abeb01cea6fe22a4b,

title = "Engagement in the metaverse: Exploring the role of perceived realism",

author = "{Man Lai Cheung} and {Fiona Tse} and {Kenneth Kwong} and Leung, {Ka Shing Wilson}",

year = "2023",

month = sep,

day = "6",

language = "English",

note = " Academy of Marketing Conference 2023 : AM 2023 ; Conference date: 04-07-2023 Through 06-07-2023",

url = "https://academyofmarketing.org/am2023-conference/",

}