| Original language | English |
|---|---|
| Pages (from-to) | 6896-6901 |
| Journal | International Journal of Information Research and Review |
| Volume | 7 |
| Issue number | 3 |
| Publication status | Published - 2020 |
Evaluating communication effectiveness of YouTube advertisements
A. Sarah Jane, V. Liu, C. Cheng, F. Fan
Research output: Contribution to journal › Article › peer-review