Examining the moderating role of perceived education support in shaping entrepreneurial intentions among higher education students: A TPB and VBN Perspective

This study aims at developing a comprehensive model based on theory of planned behavior (TPB) and value-belief-norm (VBN) to examine the impact of personal competencies in strategic and management aspects on improved perceived behavioral control, personal attitude and subjective norms, and in turn entrepreneurial intention of students in the higher education in starting their own businesses. The model was tested with quantitative approach using a partial least square-structural equation modeling (PLS-SEM). Our results of 446 respondents showed that most of the hypotheses were significant, except the impact of strategic competencies on perceived behavioral control. More, the moderating effect from perceived education support from institution was found significant between personal competencies and perceived behavioral control. Overall, this research highlights the need to develop students’ competencies and desirability to facilitate their need to be future entrepreneurs. Theoretical and practical implications are provided at last.