Explaining green purchasing behavior: A cross-cultural study on American and Chinese consumers

Keyphrases

• Chinese Consumers 100%
• Cross-cultural Study 100%
• Green Purchase Behavior 100%
• American Consumers 100%
• Cross-group 66%
• Politicians 33%
• Consumer Behavioral Intention 33%
• Cultural Differences 33%
• Environmental Development 33%
• Eco-friendly 33%
• Theory of Planned Behavior 33%
• Subjective Norms 33%
• Group Analysis 33%
• Structural Equation Analysis 33%
• Perceived Behavioral Control 33%
• Green Purchase Intention 33%
• Cultural Settings 33%
• Cultural Mismatch 33%
• American Sample 33%
• External Validity 33%
• End-consumer 33%

Psychology

• Theory of Planned Behavior 100%
• Subjective Norm 100%
• Perceived Behavioral Control 100%
• Cross-Cultural Studies 100%