Exploring customers’ brand identity based from a sustainable development perspective: Evidence from low-cost carriers

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2025
Event	World Business Ethics Forum - Macau, Macao Duration: 18 Jun 2025 → 19 Jun 2025

Cite this

@conference{0dc1ed8200af4a53a076d1798119fb1e,

title = "Exploring customers{\textquoteright} brand identity based from a sustainable development perspective: Evidence from low-cost carriers",

author = "\{Lu Yuan\}, Tan and Lau, \{Yui Yip Joseph\} and Fan Jin-shuo and Jieqi Guan",

year = "2025",

language = "English",

note = "World Business Ethics Forum ; Conference date: 18-06-2025 Through 19-06-2025",

}