Exploring Factors Influencing Students’ Acceptance of Multimedia Learning: Implications from an Empirical Study.

This study explores the effects of contributing
factors on the students’ intention to use multimedia
learning. For this exploration, the case lesson on
insertion sort using multimedia learning technology
was adopted. Also, a new technology acceptance
model based on Task-Technology Fit, Unified Theory
of Acceptance and Use of Technology, and relevance
for major construct was applied as this model
provides the important elements that influence the
students’ intention to use multimedia learning. 166
students who experienced the case lesson
participated in a survey by completing the online
questionnaire designed to measure the constructs of
the new model. Multiple regression analysis was
performed to explore the contributing factors. From
the analysis, three significant factors were identified
– multimedia facilitation (MF), performance
expectancy (PE), and social influence (SI). The
analytical results revealed that MF influences PE;
furthermore, PE and SI influence the students’
intention to use multimedia learning