Exploring international brand alliances between local and foreign higher education institutions: An empirical study of sub-degree students

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	186-206
Journal	International Journal of Educational Management
Volume	37
Issue number	1
Publication status	Published - 2023

Cite this

@article{15d9e865f67043a08311cb687220d66f,

title = "Exploring international brand alliances between local and foreign higher education institutions: An empirical study of sub-degree students",

author = "Chan, {Oy Lar Kiki} and Lau, {Yui Yip} and Chan, {Victor C.W.}",

year = "2023",

language = "English",

volume = "37",

pages = "186--206",

journal = "International Journal of Educational Management",

issn = "0951-354X",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}

TY - JOUR

T1 - Exploring international brand alliances between local and foreign higher education institutions: An empirical study of sub-degree students

AU - Chan, Oy Lar Kiki

AU - Lau, Yui Yip

AU - Chan, Victor C.W.

PY - 2023

Y1 - 2023

M3 - Article

SN - 0951-354X

VL - 37

SP - 186

EP - 206

JO - International Journal of Educational Management

JF - International Journal of Educational Management

IS - 1

ER -