Sort by
Keyphrases
Consumer-brand Relationship
100%
Engagement Behavior
100%
Social Media Influencers
100%
Consumer Engagement
71%
Endorsed Brand
71%
Motivational Factors
57%
Social Interaction
42%
Behavioral Dimension
28%
Entertainment
28%
Observational Learning Theory
28%
Information Seeking
28%
Design Methodology
14%
Browsing
14%
Self-administered Questionnaire
14%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
14%
Positive Influence
14%
Social Media Users
14%
Gratifications Theory
14%
Marketing Literature
14%
Entertaining
14%
Information Interaction
14%
Social Entertainment
14%
Social Reward
14%
Gratification
14%
Social Media Influencer Marketing
14%
Theory Learning
14%
Social Sciences
Social Media
100%
Influencer
100%
Social Interaction
21%
Learning Theory
14%
Observational Learning
14%
Information Seeking
14%
Consumers
7%
Structural Equation Modeling
7%
Influencer Marketing
7%
Psychology
Social Interaction
100%
Information Seeking
66%
Observational Learning
66%
Economics, Econometrics and Finance
Observational Learning
100%
Partial Least Squares Structural Equation Modeling
50%