Exploring the theory of consumer-engagement marketing:  antecedents and consequences of consumers’ participative and engagement behaviours

Man Lai Cheung; Ka Shing Wilson Leung; Philip J. Rosenberger; Guilherme Pires; Samaa Taher  Attia

Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours

Man Lai Cheung
, Ka Shing Wilson Leung
, Philip J. Rosenberger
, Guilherme Pires
, Samaa Taher Attia

Division of Science, Engineering and Health Studies (SEHS)

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

Original language	English
Journal	Journal of Strategic Marketing
Publication status	Published - 2024

Cite this

@article{75225c812f9e42a49fa04ed5813f9f8e,

title = "Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers{\textquoteright} participative and engagement behaviours",

author = "Cheung, \{Man Lai\} and Leung, \{Ka Shing Wilson\} and Rosenberger, \{Philip J.\} and Guilherme Pires and Attia, \{Samaa Taher\}",

year = "2024",

language = "English",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

}

TY - JOUR

T1 - Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours

AU - Cheung, Man Lai

AU - Leung, Ka Shing Wilson

AU - Rosenberger, Philip J.

AU - Pires, Guilherme

AU - Attia, Samaa Taher

PY - 2024

Y1 - 2024

M3 - Article

SN - 0965-254X

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

ER -