TY - JOUR
T1 - Factors affecting consumer attitude towards organic food
T2 - an empirical study in Hong Kong
AU - Cheung, Ronnie
AU - Lau, Mei Mei
AU - Lam, Aris Y.C.
N1 - Publisher Copyright:
© 2015 Korean Scholars of Marketing Science.
PY - 2015
Y1 - 2015
N2 - This paper presents the findings of a study on the influence of health consciousness, organic food knowledge and environmental concern on Hong Kong consumers' attitudes toward organic foods. A survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental concern and organic food knowledge are found to have positive influences on consumers' attitude towards organic foods, consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant influence on the attitudes of young consumers toward organic food products. Several implications of our findings for research and for the continued development of the organic food industry in Asia are proposed.
AB - This paper presents the findings of a study on the influence of health consciousness, organic food knowledge and environmental concern on Hong Kong consumers' attitudes toward organic foods. A survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental concern and organic food knowledge are found to have positive influences on consumers' attitude towards organic foods, consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant influence on the attitudes of young consumers toward organic food products. Several implications of our findings for research and for the continued development of the organic food industry in Asia are proposed.
KW - attitude towards organic food
KW - environmental concern
KW - health consciousness
KW - organic food
KW - organic food knowledge
UR - http://www.scopus.com/inward/record.url?scp=84949767343&partnerID=8YFLogxK
U2 - 10.1080/21639159.2015.1041782
DO - 10.1080/21639159.2015.1041782
M3 - Article
SN - 2163-9159
VL - 25
SP - 216
EP - 231
JO - Journal of Global Scholars of Marketing Science: Bridging Asia and the World
JF - Journal of Global Scholars of Marketing Science: Bridging Asia and the World
IS - 3
ER -