Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong

Ronnie Cheung, Mei Mei Lau, Aris Y.C. Lam

Research output: Contribution to journalArticlepeer-review

31 Citations (Scopus)

Abstract

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge and environmental concern on Hong Kong consumers' attitudes toward organic foods. A survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental concern and organic food knowledge are found to have positive influences on consumers' attitude towards organic foods, consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant influence on the attitudes of young consumers toward organic food products. Several implications of our findings for research and for the continued development of the organic food industry in Asia are proposed.

Original languageEnglish
Pages (from-to)216-231
Number of pages16
JournalJournal of Global Scholars of Marketing Science: Bridging Asia and the World
Volume25
Issue number3
DOIs
Publication statusPublished - 2015

Keywords

  • attitude towards organic food
  • environmental concern
  • health consciousness
  • organic food
  • organic food knowledge

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