Framing Clean Air: The Matching Effect of Message Valence and Anthropomorphism Level on Guests' Willingness to Pay a Premium (SJR: Q1)

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Hospitality Management
Publication status	Submitted - 2026

Cite this

@article{1ac832a3f7f54024961a3d5fb417f038,

title = "Framing Clean Air: The Matching Effect of Message Valence and Anthropomorphism Level on Guests' Willingness to Pay a Premium (SJR: Q1)",

author = "Yongdan Liu and Ho, \{Sau Ying Pamela\} and Chan, \{Wilco W.H.\} and Rong Huang",

year = "2026",

language = "English",

journal = "International Journal of Hospitality Management",

issn = "0278-4319",

publisher = "Elsevier Ltd.",

}

TY - JOUR

T1 - Framing Clean Air: The Matching Effect of Message Valence and Anthropomorphism Level on Guests' Willingness to Pay a Premium (SJR: Q1)

AU - Liu, Yongdan

AU - Ho, Sau Ying Pamela

AU - Chan, Wilco W.H.

AU - Huang, Rong

PY - 2026

Y1 - 2026

M3 - Article

SN - 0278-4319

JO - International Journal of Hospitality Management

JF - International Journal of Hospitality Management

ER -