| Original language | English |
|---|---|
| Publication status | Published - 24 Jul 2025 |
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Gift Occasions and Media Richness on Perceived Thoughtfulness: A Recipient Perspective” Global Marketing Conference, Hong Kong, July 24-27, 2025.
- Wai Sum Phoebe Wong
- , Calvin Wan
- , Markus Vanharanta
Research output: Contribution to conference › Abstract › peer-review