Green advertising attitude on behavioral outcomes in retailing: The moderating effects of green perceived quality & green brand equity

J.L.M. Lee; C. Cheng; V. Liu

Green advertising attitude on behavioral outcomes in retailing: The moderating effects of green perceived quality & green brand equity

J.L.M. Lee
, C. Cheng
, V. Liu

Division of Business and Hospitality Management (BHM)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2021
Event	43rd Annual ISMS Marketing Science Conference, University of Rochester, Rochester, United States, June. - Duration: 3 Jun 2021 → 5 Jun 2021

Conference

Conference	43rd Annual ISMS Marketing Science Conference, University of Rochester, Rochester, United States, June.
Period	3/06/21 → 5/06/21

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 11 Sustainable Cities and Communities

Cite this

@conference{bbd988869e3642f193eb8efaa7aceb3e,

title = "Green advertising attitude on behavioral outcomes in retailing: The moderating effects of green perceived quality \& green brand equity",

author = "J.L.M. Lee and C. Cheng and V. Liu",

year = "2021",

language = "English",

note = "43rd Annual ISMS Marketing Science Conference, University of Rochester, Rochester, United States, June. ; Conference date: 03-06-2021 Through 05-06-2021",

}

TY - CONF

T1 - Green advertising attitude on behavioral outcomes in retailing: The moderating effects of green perceived quality & green brand equity

AU - Lee, J.L.M.

AU - Cheng, C.

AU - Liu, V.

PY - 2021

Y1 - 2021

M3 - Paper

T2 - 43rd Annual ISMS Marketing Science Conference, University of Rochester, Rochester, United States, June.

Y2 - 3 June 2021 through 5 June 2021

ER -