Hotel development in china: The hoteliers’ perspective

This study aims to investigate and analyze the current hotel operating environment and the projected future of hotel development in China. It is evident that most hoteliers are optimistic about hotel future development. However, competition among hotels will remain keen and the quest for quality human resources will continue to be acute due to such rapid growth. Hotels could lose their business easily to competitors that provide better service. The findings also suggest that contingency planning is essential for both the private and public sectors to protect the industry in case of crisis and drastic contextual changes.