Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework

Research output: Contribution to journal › Article › peer-review

37 Citations (Scopus)

Original language	English
Journal	International Journal of Contemporary Hospitality Management
Publication status	Published - 26 Apr 2024

Cite this

@article{45e7f8be6b7e43e9adbc01a842276161,

title = "Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework",

author = "Cheung, \{Man Lai\} and Leung, \{Ka Shing Wilson\} and Chang, \{Ludwig M.K.\} and Aw, \{Eugene Cheng Xi\} and Wong, \{Randy Y. M.\}",

year = "2024",

month = apr,

day = "26",

language = "English",

journal = "International Journal of Contemporary Hospitality Management",

issn = "0959-6119",

publisher = "Emerald Group Publishing Ltd.",

}

TY - JOUR

T1 - Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework

AU - Cheung, Man Lai

AU - Leung, Ka Shing Wilson

AU - Chang, Ludwig M.K.

AU - Aw, Eugene Cheng Xi

AU - Wong, Randy Y. M.

PY - 2024/4/26

Y1 - 2024/4/26

M3 - Article

SN - 0959-6119

JO - International Journal of Contemporary Hospitality Management

JF - International Journal of Contemporary Hospitality Management

ER -