Investigating brand identity on brand loyalty: Lesson from HK Express Airways Limited

K H Ting, Lau Yui Yip, C Dragomir, F Surugiu

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2018
EventInternational Conference on Sustainable Future and Technology Development - Bucharest, Romania
Duration: 1 Jan 2018 → …

Conference

ConferenceInternational Conference on Sustainable Future and Technology Development
CityBucharest, Romania
Period1/01/18 → …

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