Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety

Ka Shing Wilson Leung; Ludwig Chang; Man Lai Cheung; Si Shi; Rany Wong; Jessica Lam

Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety

Ka Shing Wilson Leung, Ludwig Chang, Man Lai Cheung, Si Shi, Rany Wong, Jessica Lam

Division of Science, Engineering and Health Studies (SEHS)

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 6 Sept 2023
Event	Academy of Marketing Conference 2023: AM 2023 - University of Birmingham, Birmingham, United Kingdom Duration: 4 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/

Conference

Conference	Academy of Marketing Conference 2023
Country/Territory	United Kingdom
City	Birmingham
Period	4/07/23 → 6/07/23
Internet address	https://academyofmarketing.org/am2023-conference/

Access to Document

https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

Cite this

Leung, K. S. W., Ludwig Chang, Man Lai Cheung, Si Shi, Rany Wong, & Jessica Lam (2023). Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety. Abstract from Academy of Marketing Conference 2023, Birmingham, United Kingdom. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf

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year = "2023",

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note = " Academy of Marketing Conference 2023 : AM 2023 ; Conference date: 04-07-2023 Through 06-07-2023",

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Leung, KSW, Ludwig Chang, Man Lai Cheung, Si Shi, Rany Wong & Jessica Lam 2023, 'Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety', Academy of Marketing Conference 2023, Birmingham, United Kingdom, 4/07/23 - 6/07/23. <https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf>

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T1 - Investigating the adoption intention of mobile health applications in Hong Kong Ageing Population: The moderating role of Technology Anxiety

AU - Leung, Ka Shing Wilson

AU - Ludwig Chang

AU - Man Lai Cheung

AU - Si Shi

AU - Rany Wong

AU - Jessica Lam

PY - 2023/9/6

Y1 - 2023/9/6

M3 - Abstract

T2 - Academy of Marketing Conference 2023

Y2 - 4 July 2023 through 6 July 2023

ER -