Ladies or Gentlemen: Effects of Death Anxiety on Product Gendering.

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2015
Event37th ISMS Marketing Science Conference (2015) - Baltimore Marriott Waterfront, 700 Aliceanna St, Baltimore, MD 21202.
Duration: 20 Jun 2015 → …

Conference

Conference37th ISMS Marketing Science Conference (2015)
CityBaltimore Marriott Waterfront, 700 Aliceanna St, Baltimore, MD 21202.
Period20/06/15 → …

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