Managing Information Diffusion in Internet Marketing

Research output: Contribution to journal › Article › peer-review

15 Citations (Scopus)

Original language	English
Pages (from-to)	926-946
Journal	European Journal of Marketing
Volume	39
Issue number	7/8
Publication status	Published - 2005

Cite this

@article{1c697ee682574118ae8df05ee8831d29,

title = "Managing Information Diffusion in Internet Marketing",

author = "Wong, \{Y. H.\} and Chan, \{R. Y. K.\} and Leung, \{T. K.P.\}",

year = "2005",

language = "English",

volume = "39",

pages = "926--946",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "7/8",

}