Mapping consumer perception on price fairness and intention to report suspected price-fixing activities in Hong Kong

Phoebe Wong, Markus Vanharanta, Kimmy W. Chan

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	75-77
Publication status	Published - 2021
Event	AMA Winter Academic Conference - The Human Side of Marketing in an Age of Digital Transformation - Virtual Duration: 19 Feb 2021 → …

Conference	AMA Winter Academic Conference - The Human Side of Marketing in an Age of Digital Transformation
City	Virtual
Period	19/02/21 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{d66c9639d2d64fcfba3587ae6aafd39f,

title = "Mapping consumer perception on price fairness and intention to report suspected price-fixing activities in Hong Kong",

author = "Phoebe Wong and Markus Vanharanta and Chan, \{Kimmy W.\}",

year = "2021",

language = "English",

pages = "75--77",

note = "AMA Winter Academic Conference - The Human Side of Marketing in an Age of Digital Transformation ; Conference date: 19-02-2021",

}

Mapping consumer perception on price fairness and intention to report suspected price-fixing activities in Hong Kong. / Wong, Phoebe; Vanharanta, Markus; Chan, Kimmy W.
2021. 75-77 Paper presented at AMA Winter Academic Conference - The Human Side of Marketing in an Age of Digital Transformation, Virtual.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Mapping consumer perception on price fairness and intention to report suspected price-fixing activities in Hong Kong

AU - Wong, Phoebe

AU - Vanharanta, Markus

AU - Chan, Kimmy W.

PY - 2021

Y1 - 2021

M3 - Paper

SP - 75

EP - 77

T2 - AMA Winter Academic Conference - The Human Side of Marketing in an Age of Digital Transformation

Y2 - 19 February 2021

ER -