Marketing and operational strategies during the COVID-19 pandemic: A case study of a Hong Kong footwear enterprise.

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Original language	English
Pages (from-to)	xx-xx
Journal	Journal of Fashion Marketing and Management
Publication status	Published - 2022

Cite this

@article{f3fd9a2d056d42838c9f54eea68c2750,

title = "Marketing and operational strategies during the COVID-19 pandemic: A case study of a Hong Kong footwear enterprise.",

author = "Chan, \{Hau Ling\} and Kwok, \{Yiu Keung Ray\} and Wong, \{Shun Mun Helen\}",

year = "2022",

language = "English",

pages = "xx--xx",

journal = "Journal of Fashion Marketing and Management",

publisher = "Emerald Group Publishing Ltd.",

}