Mukbang influencer marketing and livestreaming e-commerce: An opportunity for food and beverages brands or a threat to consumers’ food well-being

Daisy Lee; Calvin Wan

Mukbang influencer marketing and livestreaming e-commerce: An opportunity for food and beverages brands or a threat to consumers’ food well-being

Division of Business and Hospitality Management (BHM)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2021
Event	Academy of Marketing (AM2021) Conference - Online Duration: 6 Jul 2021 → …

Conference

Conference	Academy of Marketing (AM2021) Conference
City	Online
Period	6/07/21 → …

Cite this

@conference{f59acb7b4b034489bc03b8b201f6777e,

title = "Mukbang influencer marketing and livestreaming e-commerce: An opportunity for food and beverages brands or a threat to consumers{\textquoteright} food well-being",

author = "Daisy Lee and Calvin Wan",

year = "2021",

month = jul,

language = "English",

note = "Academy of Marketing (AM2021) Conference ; Conference date: 06-07-2021",

}

TY - CONF

T1 - Mukbang influencer marketing and livestreaming e-commerce: An opportunity for food and beverages brands or a threat to consumers’ food well-being

AU - Lee, Daisy

AU - Wan, Calvin

PY - 2021/7

Y1 - 2021/7

UR - https://www.academyofmarketing.org/conference/conference-2021/am2021-programme/

M3 - Paper

T2 - Academy of Marketing (AM2021) Conference

Y2 - 6 July 2021

ER -