Mukbang influencer marketing and livestreaming e-commerce: An opportunity for food and beverages brands or a threat to consumers’ food well-being

Daisy Lee, Calvin Wan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2021
EventAcademy of Marketing (AM2021) Conference - Online
Duration: 6 Jul 2021 → …


ConferenceAcademy of Marketing (AM2021) Conference
Period6/07/21 → …

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