Perceived value and purchase intention: A study in the smartphone industry

M.M. Lau, A.Y.C Lam, R. Cheung

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2014
Event2014 International Conference on Marketing Studies (ICMS2014) - Taiwan
Duration: 1 Jan 2014 → …

Conference

Conference2014 International Conference on Marketing Studies (ICMS2014)
CityTaiwan
Period1/01/14 → …

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