Pink or blue:  sensory marketing of gendered products under mortality salience

Research output: Contribution to conference › Poster › peer-review

Original language	English
Publication status	Published - 11 Sept 2016
Event	Seventh European Conference on Sensory and Consumer Research 2016 - Dijon, France Duration: 11 Sept 2016 → 14 Sept 2016

Conference	Seventh European Conference on Sensory and Consumer Research 2016
Country/Territory	France
City	Dijon
Period	11/09/16 → 14/09/16

Cite this

@conference{0c09d2b17aa9474498acf3cd4cb60404,

title = "Pink or blue: sensory marketing of gendered products under mortality salience",

author = "Leung, {Kwok Way William}",

year = "2016",

month = sep,

day = "11",

language = "English",

note = "Seventh European Conference on Sensory and Consumer Research 2016 ; Conference date: 11-09-2016 Through 14-09-2016",

}