Abstract
To what extent can political marketing narrow the legitimacy gap for a hybrid regime? This article examines this question through the case of Macao (2009-14). It finds that political marketing is insufficient to compensate for lack of democratic reform and may easily backfire to expose the problem of a structural legitimacy deficit.
Original language | English |
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Pages (from-to) | 764-789 |
Number of pages | 26 |
Journal | Asian Survey |
Volume | 57 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Aug 2017 |
Keywords
- Democratization
- Hybrid regime
- Macao
- Political legitimacy
- Political marketing