Political marketing in Macao: A solution to the legitimacy gap for a hybrid regime?

Wilson Wong, Ying Ho Kwong

Research output: Contribution to journalReview articlepeer-review

2 Citations (Scopus)

Abstract

To what extent can political marketing narrow the legitimacy gap for a hybrid regime? This article examines this question through the case of Macao (2009-14). It finds that political marketing is insufficient to compensate for lack of democratic reform and may easily backfire to expose the problem of a structural legitimacy deficit.

Original languageEnglish
Pages (from-to)764-789
Number of pages26
JournalAsian Survey
Volume57
Issue number4
DOIs
Publication statusPublished - 1 Aug 2017

Keywords

  • Democratization
  • Hybrid regime
  • Macao
  • Political legitimacy
  • Political marketing

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