Post-COVID destination competitiveness

A number of frameworks have been developed examining destination competitiveness. While most recognise the roles crises can play, specific issues related to crisis and crisis management have not been fully explored yet. It is believed that crisis-related issues will gain more prominence in post-COVID-19 world. This conceptual paper argues that tourist’s perceptions of a destination’s crisis preparedness and sensitivity exert a direct impact on the perceived destination competitiveness. It further argues that this relationship will be moderated by tourist’s own willingness to assume some risk and his or her own congruence with the destination.