Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective (SJR: Q2)

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Original language	English
Journal	Journal of Tourism, Heritage and Services Marketing
Volume	9
Issue number	2
Publication status	Published - 20 Dec 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@article{9676b9e79cf044f084a250d12579c24f,

title = "Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective (SJR: Q2)",

author = "Lee, \{Joseph Lok Man\} and Chammy Lau and Wong, \{Charlaine Wai Ga\}",

year = "2023",

month = dec,

day = "20",

language = "English",

volume = "9",

journal = "Journal of Tourism, Heritage and Services Marketing",

issn = "2529-1947",

publisher = "International Hellenic University",

number = "2",

}

TY - JOUR

T1 - Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective (SJR: Q2)

AU - Lee, Joseph Lok Man

AU - Lau, Chammy

AU - Wong, Charlaine Wai Ga

PY - 2023/12/20

Y1 - 2023/12/20

M3 - Article

SN - 2529-1947

VL - 9

JO - Journal of Tourism, Heritage and Services Marketing

JF - Journal of Tourism, Heritage and Services Marketing

IS - 2

ER -