Segmentation and audience analysis in social marketing for the promotion of seasonal influenza and COVID-19 vaccination among university students

Daisy Lee; Sharyn Rundle-Thiele; Gabriel Li

Segmentation and audience analysis in social marketing for the promotion of seasonal influenza and COVID-19 vaccination among university students

Daisy Lee, Sharyn Rundle-Thiele, Gabriel Li

Division of Business and Hospitality Management (BHM)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	99-102
Publication status	Published - Feb 2022
Event	Conference Proceedings of the International Social Marketing Conference: reflecting, refocusing and reimagining for a sustainable future - Brisbane, Australia Duration: 8 Feb 2022 → 9 Feb 2022

Conference

Conference	Conference Proceedings of the International Social Marketing Conference: reflecting, refocusing and reimagining for a sustainable future
Country/Territory	Australia
City	Brisbane
Period	8/02/22 → 9/02/22

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

Lee, D., Rundle-Thiele, S., & Li, G. (2022). Segmentation and audience analysis in social marketing for the promotion of seasonal influenza and COVID-19 vaccination among university students. 99-102. Paper presented at Conference Proceedings of the International Social Marketing Conference: reflecting, refocusing and reimagining for a sustainable future, Brisbane, Australia.

Lee, Daisy ; Rundle-Thiele, Sharyn ; Li, Gabriel. / Segmentation and audience analysis in social marketing for the promotion of seasonal influenza and COVID-19 vaccination among university students. Paper presented at Conference Proceedings of the International Social Marketing Conference: reflecting, refocusing and reimagining for a sustainable future, Brisbane, Australia.

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title = "Segmentation and audience analysis in social marketing for the promotion of seasonal influenza and COVID-19 vaccination among university students",

author = "Daisy Lee and Sharyn Rundle-Thiele and Gabriel Li",

year = "2022",

month = feb,

language = "English",

pages = "99--102",

note = "Conference Proceedings of the International Social Marketing Conference: reflecting, refocusing and reimagining for a sustainable future ; Conference date: 08-02-2022 Through 09-02-2022",

}

Lee, D, Rundle-Thiele, S & Li, G 2022, 'Segmentation and audience analysis in social marketing for the promotion of seasonal influenza and COVID-19 vaccination among university students', Paper presented at Conference Proceedings of the International Social Marketing Conference: reflecting, refocusing and reimagining for a sustainable future, Brisbane, Australia, 8/02/22 - 9/02/22 pp. 99-102.

Segmentation and audience analysis in social marketing for the promotion of seasonal influenza and COVID-19 vaccination among university students. / Lee, Daisy; Rundle-Thiele, Sharyn; Li, Gabriel.

2022. 99-102 Paper presented at Conference Proceedings of the International Social Marketing Conference: reflecting, refocusing and reimagining for a sustainable future, Brisbane, Australia.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Segmentation and audience analysis in social marketing for the promotion of seasonal influenza and COVID-19 vaccination among university students

AU - Lee, Daisy

AU - Rundle-Thiele, Sharyn

AU - Li, Gabriel

PY - 2022/2

Y1 - 2022/2

UR - https://www.socialmarketingconference.com.au/

M3 - Paper

SP - 99

EP - 102

T2 - Conference Proceedings of the International Social Marketing Conference: reflecting, refocusing and reimagining for a sustainable future

Y2 - 8 February 2022 through 9 February 2022

ER -