Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal

Research output: Contribution to journal › Article › peer-review

129 Citations (Scopus)

Cite this

@article{ecd52e44b232482fa76279cadbee6b4f,

title = "Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal",

author = "Jianhong Gan and Si Shi and Raffaele Filieri and Leung, \{Ka Shing Wilson\}",

year = "2023",

month = may,

day = "25",

language = "English",

volume = "99",

pages = "104795",

journal = "Tourism Management",

issn = "0261-5177",

publisher = "Elsevier Ltd.",

}

TY - JOUR

T1 - Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal

AU - Gan, Jianhong

AU - Shi, Si

AU - Filieri, Raffaele

AU - Leung, Ka Shing Wilson

PY - 2023/5/25

Y1 - 2023/5/25

UR - https://doi.org/10.1016/j.tourman.2023.104795

M3 - Article

SN - 0261-5177

VL - 99

SP - 104795

JO - Tourism Management

JF - Tourism Management

ER -