Smart tourism application and destination image: mediating role of theory of mind (ToM)

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4 Citations (Scopus)

Abstract

This study aims to explore the mediating role of theory of mind (ToM) on smart tourism application, destination image and behavioural intention. Using a sample of international tourists in Hong Kong, structural equation modelling was applied to the sample to investigate the causal relationship between the proposed and alternative models. From the result of the proposed model, ToM plays a mediating role in enhancing the image of a smart destination and consequently improves tourists’ behavioural intention. The alternative model shows the direct effects of smart tourism application on destination image. Theoretical and managerial implications will be discussed to related findings.

Original languageEnglish
Pages (from-to)905-920
Number of pages16
JournalAsia Pacific Journal of Tourism Research
Volume26
Issue number8
DOIs
Publication statusPublished - 14 Jun 2021

Keywords

  • behavioural intention
  • destination image
  • Hong Kong
  • Smart tourism application
  • theory of mind (ToM)

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