Spreading good words: Mediating effect of brand loyalty between role model influence and word-of-mouth

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	313-326
Journal	Contemporary Management Research
Volume	11
Issue number	4
DOIs	https://doi.org/10.7903/cmr.13838
Publication status	Published - 2016

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@article{166e5e560b8a42968fe74a1dfc308913,

title = "Spreading good words: Mediating effect of brand loyalty between role model influence and word-of-mouth",

author = "M.C. Wong and M.L. Kwok and M.M. Lau",

year = "2016",

doi = "10.7903/cmr.13838",

language = "English",

volume = "11",

pages = "313--326",

journal = "Contemporary Management Research",

issn = "1813-5498",

publisher = "Academy of Taiwan Information Systems Research",

number = "4",

}

TY - JOUR

T1 - Spreading good words: Mediating effect of brand loyalty between role model influence and word-of-mouth

AU - Wong, M.C.

AU - Kwok, M.L.

AU - Lau, M.M.

PY - 2016

Y1 - 2016

U2 - 10.7903/cmr.13838

DO - 10.7903/cmr.13838

M3 - Article

SN - 1813-5498

VL - 11

SP - 313

EP - 326

JO - Contemporary Management Research

JF - Contemporary Management Research

IS - 4

ER -