Strategic Marketing Practices: A Comparative Study of the Hong Kong Banking Industry

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

How Hong Kong can retain its position as a leading international banking centre.

Original languageEnglish
Pages (from-to)11-18
Number of pages8
JournalInternational Journal of Bank Marketing
Volume10
Issue number6
DOIs
Publication statusPublished - 1 Jun 1992

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