Testing the theoretical viability of psychological distance and the Capability-Opportunity-Motivation-Behaviour (COM-B) framework: Findings from a pilot study in the context of single-use plastic (SUP) reduction.

Daisy Lee; Sebastian Isbanner; Sharyn Rundle-Thiele

Testing the theoretical viability of psychological distance and the Capability-Opportunity-Motivation-Behaviour (COM-B) framework: Findings from a pilot study in the context of single-use plastic (SUP) reduction.

Daisy Lee
, Sebastian Isbanner
, Sharyn Rundle-Thiele

Division of Business and Hospitality Management (BHM)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jun 2022
Event	European Social Marketing Conference - Thessaloniki, Greece Duration: 22 Jun 2022 → 24 Jun 2022

Conference

Conference	European Social Marketing Conference
Country/Territory	Greece
City	Thessaloniki
Period	22/06/22 → 24/06/22

Cite this

@conference{a543a37df59a4b1e8c6910be78df393f,

title = "Testing the theoretical viability of psychological distance and the Capability-Opportunity-Motivation-Behaviour (COM-B) framework: Findings from a pilot study in the context of single-use plastic (SUP) reduction.",

author = "Daisy Lee and Sebastian Isbanner and Sharyn Rundle-Thiele",

year = "2022",

month = jun,

language = "English",

note = "European Social Marketing Conference ; Conference date: 22-06-2022 Through 24-06-2022",

}

Testing the theoretical viability of psychological distance and the Capability-Opportunity-Motivation-Behaviour (COM-B) framework: Findings from a pilot study in the context of single-use plastic (SUP) reduction. / Lee, Daisy; Isbanner, Sebastian; Rundle-Thiele, Sharyn.
2022. Paper presented at European Social Marketing Conference, Thessaloniki, Greece.

Research output: Contribution to conference › Paper › peer-review