The brand loyalty of sportswear in Hong Kong

Research output: Contribution to journal › Article › peer-review

20 Citations (Scopus)

Original language	English
Pages (from-to)	1-13
Journal	Journal of Textile and Apparel, Technology, and Management
Volume	5
Issue number	1
Publication status	Published - 2006

Cite this

@article{44f89662205340558946336b4f5ee455,

title = "The brand loyalty of sportswear in Hong Kong",

author = "M.M. Lau and J.M.T. Chang and K.L. Moon and W.S. Liu",

year = "2006",

language = "English",

volume = "5",

pages = "1--13",

journal = "Journal of Textile and Apparel, Technology, and Management",

issn = "1533-0915",

publisher = "North Carolina State University",

number = "1",

}