The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion

Research output: Contribution to conferencePaperpeer-review

Abstract

… FOMO is expected to affect tourists' perception and urgency in making a tourism decision, the use of FOMO-laden message to promote travel … FOMO laden content to promote travel …
Original languageEnglish
Pages118
DOIs
Publication statusPublished - 21 Jul 2023
Event2023 Global Marketing Conference - Seoul, Korea, Republic of
Duration: 20 Jul 202323 Jul 2023
https://2023gmc.imweb.me/

Conference

Conference2023 Global Marketing Conference
Country/TerritoryKorea, Republic of
Period20/07/2323/07/23
Internet address

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