The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion

Daisy Lee; Tai Ming Edmund Wut; Calvin Wan

doi:10.15444/gmc2023.02.05.03

The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion

Daisy Lee, Tai Ming Edmund Wut, Calvin Wan

Division of Business and Hospitality Management (BHM)

Research output: Contribution to conference › Paper › peer-review

Abstract

… FOMO is expected to affect tourists' perception and urgency in making a tourism decision, the use of FOMO-laden message to promote travel … FOMO laden content to promote travel …

Original language	English
Pages	118
DOIs	https://doi.org/10.15444/gmc2023.02.05.03
Publication status	Published - 21 Jul 2023
Event	2023 Global Marketing Conference - Seoul, Korea, Republic of Duration: 20 Jul 2023 → 23 Jul 2023 https://2023gmc.imweb.me/

Conference

Conference	2023 Global Marketing Conference
Country/Territory	Korea, Republic of
Period	20/07/23 → 23/07/23
Internet address	https://2023gmc.imweb.me/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.15444/gmc2023.02.05.03Licence: Unspecified

Cite this

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title = "The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion",

abstract = "… FOMO is expected to affect tourists' perception and urgency in making a tourism decision, the use of FOMO-laden message to promote travel … FOMO laden content to promote travel …",

author = "Daisy Lee and Wut, \{Tai Ming Edmund\} and Calvin Wan",

year = "2023",

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doi = "10.15444/gmc2023.02.05.03",

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AU - Wut, Tai Ming Edmund

AU - Wan, Calvin

PY - 2023/7/21

Y1 - 2023/7/21

N2 - … FOMO is expected to affect tourists' perception and urgency in making a tourism decision, the use of FOMO-laden message to promote travel … FOMO laden content to promote travel …

AB - … FOMO is expected to affect tourists' perception and urgency in making a tourism decision, the use of FOMO-laden message to promote travel … FOMO laden content to promote travel …

UR - https://www.mendeley.com/catalogue/81280b47-b600-30a6-b8c0-47c496286e65/

U2 - 10.15444/gmc2023.02.05.03

DO - 10.15444/gmc2023.02.05.03

M3 - Paper

SP - 118

T2 - 2023 Global Marketing Conference

Y2 - 20 July 2023 through 23 July 2023

ER -

The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion

Abstract

Conference

UN SDGs

Access to Document

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Cite this