The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	118
DOIs	https://doi.org/10.15444/gmc2023.02.05.03
Publication status	Published - 21 Jul 2023
Event	2023 Global Marketing Conference - Seoul, Korea, Republic of Duration: 20 Jul 2023 → 23 Jul 2023 https://2023gmc.imweb.me/

Conference	2023 Global Marketing Conference
Country/Territory	Korea, Republic of
Period	20/07/23 → 23/07/23
Internet address	https://2023gmc.imweb.me/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion",

author = "Daisy Lee and Wut, {Tai Ming Edmund} and Calvin Wan",

year = "2023",

month = jul,

day = "21",

doi = "https://doi.org/10.15444/gmc2023.02.05.03",

language = "English",

pages = "118",

note = "2023 Global Marketing Conference ; Conference date: 20-07-2023 Through 23-07-2023",

url = "https://2023gmc.imweb.me/",

}

TY - CONF

T1 - The Effect of Fear-of-missing-out (FOMO) Laden Influencer Marketing on Travel Destination Promotion

AU - Lee, Daisy

AU - Wut, Tai Ming Edmund

AU - Wan, Calvin

PY - 2023/7/21

Y1 - 2023/7/21

U2 - https://doi.org/10.15444/gmc2023.02.05.03

DO - https://doi.org/10.15444/gmc2023.02.05.03

M3 - Paper

SP - 118

T2 - 2023 Global Marketing Conference

Y2 - 20 July 2023 through 23 July 2023

ER -