The effectiveness of environmental claims among Chinese consumers: Influences of claim type, country disposition and eco-centric orientation

Ricky YK Chan; LBY Lau

The effectiveness of environmental claims among Chinese consumers: Influences of claim type, country disposition and eco-centric orientation

Ricky YK Chan
, LBY Lau

Division of Business and Hospitality Management (BHM)

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	10.1362/026725704323080425
Pages (from-to)	273-319
Journal	Journal of Marketing Management
Volume	20
Issue number	3/4
Publication status	Published - 2004

Cite this

@article{4b194a41937843d889195afd4e698954,

title = "The effectiveness of environmental claims among Chinese consumers: Influences of claim type, country disposition and eco-centric orientation",

author = "Chan, \{Ricky YK\} and LBY Lau",

year = "2004",

language = "English",

volume = "20",

pages = "273--319",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "3/4",

}

TY - JOUR

T1 - The effectiveness of environmental claims among Chinese consumers

T2 - Influences of claim type, country disposition and eco-centric orientation

AU - Chan, Ricky YK

AU - Lau, LBY

PY - 2004

Y1 - 2004

M3 - Article

SN - 0267-257X

VL - 20

SP - 273

EP - 319

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 3/4

M1 - 10.1362/026725704323080425

ER -