The effectiveness of environmental claims for services advertising

Social Sciences

• Advertising 100%
• Communication Effectiveness 100%
• China 50%
• Chinese 50%
• Consumer Involvement 50%
• Environmental Awareness 50%
• Factorial Design 50%
• Environmental Account 50%
• Advertising Campaign 50%

Keyphrases

• Environmental Claims 100%
• Service Advertising 100%
• Environmental Advertising 25%
• Communication Efficiency 25%
• Design Methodology 12%
• Chinese Cities 12%
• Service Type 12%
• Shanghai China 12%
• Eco-friendly 12%
• Internal Validity 12%
• Claim Type 12%
• External Validity 12%
• Target Consumers 12%
• Degree of Involvement 12%
• Consumer Type 12%
• Attitudinal Response 12%
• Advertising Campaign 12%
• Environmental Consciousness 12%
• Advertise 12%
• Low Involvement 12%
• High-involvement 12%
• Consumer Involvement 12%
• Moderator Variables 12%
• 32 Factorial Design 12%
• Service Category 12%
• Advertise Product 12%

Economics, Econometrics and Finance

• Environmental Consciousness 100%
• Factorial Design 100%
• Environmental Account 100%