@inproceedings{53a09b1de41a422fb240de4cda0b0189,
title = "The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong",
abstract = "This study focuses on the impact of electronic word-of-mouth on young consumers' purchase intention in cosmetic industry in Hong Kong. A research model was constructed to investigate the impact of electronic word-of-mouth on purchase intention of consumers, influenced by social media browsing intention and mediated by information credibility. A survey was conducted with a sample of 173 respondents and a quantitative approach was used to validate the research model. The research results concluded that electronic word-of-mouth has a positive influence on information credibility, which in turn predicts young consumers' purchase intention.",
keywords = "Electronic word-of-mouth, Hedonic, Information credibility, Purchase intention, Social media, Utilitarian",
author = "Lam, {Aris Y.C.} and Lau, {Mei Mei} and Calvin Cheng and Wong, {Ming Yan}",
note = "Publisher Copyright: {\textcopyright} 2019 Association for Computing Machinery.; 10th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2019 ; Conference date: 10-01-2019 Through 13-01-2019",
year = "2019",
month = jan,
day = "10",
doi = "10.1145/3306500.3306577",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
pages = "329--333",
booktitle = "IC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning",
}