The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

This study focuses on the impact of electronic word-of-mouth on young consumers' purchase intention in cosmetic industry in Hong Kong. A research model was constructed to investigate the impact of electronic word-of-mouth on purchase intention of consumers, influenced by social media browsing intention and mediated by information credibility. A survey was conducted with a sample of 173 respondents and a quantitative approach was used to validate the research model. The research results concluded that electronic word-of-mouth has a positive influence on information credibility, which in turn predicts young consumers' purchase intention.

Original languageEnglish
Title of host publicationIC4E 2019 - 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning
Place of PublicationJapan
PublisherAssociation for Computing Machinery
Pages329-333
Number of pages5
ISBN (Electronic)9781450366021
DOIs
Publication statusPublished - 10 Jan 2019
Event10th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2019 - Tokyo, Japan
Duration: 10 Jan 201913 Jan 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference10th International Conference on E-Education, E-Business, E-Management and E-Learning, IC4E 2019
Country/TerritoryJapan
CityTokyo
Period10/01/1913/01/19

Keywords

  • Electronic word-of-mouth
  • Hedonic
  • Information credibility
  • Purchase intention
  • Social media
  • Utilitarian

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