TY - JOUR
T1 - The impact of integrating brand identity on brand loyalty in low cost carrier
AU - Ting, K. H.
AU - Lau, Y. Y.
AU - Dragomir, C.
AU - Surugiu, F.
N1 - Publisher Copyright:
© Published under licence by IOP Publishing Ltd.
PY - 2018/11/26
Y1 - 2018/11/26
N2 - The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.
AB - The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.
UR - http://www.scopus.com/inward/record.url?scp=85058229428&partnerID=8YFLogxK
U2 - 10.1088/1742-6596/1122/1/012001
DO - 10.1088/1742-6596/1122/1/012001
M3 - Conference article
AN - SCOPUS:85058229428
SN - 1742-6588
VL - 1122
JO - Journal of Physics: Conference Series
JF - Journal of Physics: Conference Series
IS - 1
M1 - 012001
T2 - 2018 Resort-International Conference on Sustainable Future and Technology Development, RESORT 2018
Y2 - 15 October 2018
ER -