The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.
|Journal||Journal of Physics: Conference Series|
|Publication status||Published - 26 Nov 2018|
|Event||2018 Resort-International Conference on Sustainable Future and Technology Development, RESORT 2018 - Bucharest, Romania|
Duration: 15 Oct 2018 → …