The impact of integrating brand identity on brand loyalty in low cost carrier

K. H. Ting, Y. Y. Lau, C. Dragomir, F. Surugiu

Research output: Contribution to journalConference articlepeer-review

Abstract

The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.

Original languageEnglish
Article number012001
JournalJournal of Physics: Conference Series
Volume1122
Issue number1
DOIs
Publication statusPublished - 26 Nov 2018
Event2018 Resort-International Conference on Sustainable Future and Technology Development, RESORT 2018 - Bucharest, Romania
Duration: 15 Oct 2018 → …

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