The impact of integrating brand identity on brand loyalty in low cost carrier

K. H. Ting; Y. Y. Lau; C. Dragomir; F. Surugiu

doi:10.1088/1742-6596/1122/1/012001

The impact of integrating brand identity on brand loyalty in low cost carrier

K. H. Ting
, Y. Y. Lau
, C. Dragomir
, F. Surugiu

Division of Business and Hospitality Management (BHM)

Research output: Contribution to journal › Conference article › peer-review

Abstract

The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.

Original language	English
Article number	012001
Journal	Journal of Physics: Conference Series
Volume	1122
Issue number	1
DOIs	https://doi.org/10.1088/1742-6596/1122/1/012001
Publication status	Published - 26 Nov 2018
Event	2018 Resort-International Conference on Sustainable Future and Technology Development, RESORT 2018 - Bucharest, Romania Duration: 15 Oct 2018 → …

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Cite this

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abstract = "The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.",

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AB - The study could provide a valuable analysis between the relation of the integrated brand identity and brand loyalty. In the past study of Hong Kong airline industry, customer satisfaction was mainly focused and the importance of the integrated brand identity was overlooked. As brand identity, perceived value, brand trust and customer satisfaction are affected by each and other, a study of the integrated brand identity would illustrates how customers and brand interact.

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SN - 1742-6588

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The impact of integrating brand identity on brand loyalty in low cost carrier

Abstract

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