Skip to main navigation Skip to search Skip to main content

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Research output: Contribution to journalArticlepeer-review

81 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior'. Together they form a unique fingerprint.
Sort by

Keyphrases

Social Sciences

Psychology

Economics, Econometrics and Finance