The impact of social media marketing on young generation’s purchasing behavior of smart product

J Guan, Lau Yui Yip

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2019
Event2019 MAGScholar Conference in Business, Marketing & Tourism - Macau
Duration: 1 Jan 2019 → …

Conference

Conference2019 MAGScholar Conference in Business, Marketing & Tourism
CityMacau
Period1/01/19 → …

Cite this