The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction

J.L.M. Lee

The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction

Division of Business and Hospitality Management (BHM)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2018
Event	“The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July. - Duration: 30 Jul 2018 → 1 Aug 2018

Conference

Conference	“The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July.
Period	30/07/18 → 1/08/18

Cite this

Lee, J. L. M. (2018). The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction. Paper presented at “The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July. .

Lee, J.L.M. / The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction. Paper presented at “The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July. .

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title = "The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction",

author = "J.L.M. Lee",

year = "2018",

language = "English",

note = "“The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July. ; Conference date: 30-07-2018 Through 01-08-2018",

}

Lee, JLM 2018, 'The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction', Paper presented at “The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July. , 30/07/18 - 1/08/18.

The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction. / Lee, J.L.M.
2018. Paper presented at “The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July. .

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction

AU - Lee, J.L.M.

PY - 2018

Y1 - 2018

M3 - Paper

T2 - “The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July.

Y2 - 30 July 2018 through 1 August 2018

ER -

Lee JLM. The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction. 2018. Paper presented at “The Influence of Chinese Green Advertising Attitude on Purchase Intention and Positive Word-of-Mouth in the context of Green Tourism: The Moderating Effects of Green Brand Equity and Green Satisfaction”, 2018 International Conference on Hospitality, Leisure, Sports, and Tourism - Summer Session, Waseda University, Tokyo, Japan, July. .