The influence of electronic word-of-mouth on information adoption in online customer communities.

A. H. E. Chan, R. Cheung

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2012
EventGlobal Marketing Conference “Globalization and Marketing Performance” - Seoul
Duration: 19 Jul 2012 → …

Conference

ConferenceGlobal Marketing Conference “Globalization and Marketing Performance”
CitySeoul
Period19/07/12 → …

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