Original language | English |
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Title of host publication | 2012 International Conference on Marketing Studies (ICMS2012) |
Publisher | Academy of Taiwan Information Systems Research (ATISR) |
Publication status | Published - 17 Aug 2012 |
The influence of internet-based customer relationship management on customer loyalty
Yuk Chau Lam, Ronnie Cheung, M.M. Lau
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review