The influence of internet-based customer relationship management on customer loyalty

Yuk Chau Lam, Ronnie Cheung, M.M. Lau

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication2012 International Conference on Marketing Studies (ICMS2012)
PublisherAcademy of Taiwan Information Systems Research (ATISR)
Publication statusPublished - 17 Aug 2012

Cite this