The influence of internet-based customer relationship management on customer loyalty

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	2012 International Conference on Marketing Studies (ICMS2012)
Publisher	Academy of Taiwan Information Systems Research (ATISR)
Publication status	Published - 17 Aug 2012

Cite this

@inproceedings{ba5fddd8cac44442ad2b73eb9903904d,

title = "The influence of internet-based customer relationship management on customer loyalty",

author = "Lam, \{Yuk Chau\} and Ronnie Cheung and M.M. Lau",

year = "2012",

month = aug,

day = "17",

language = "English",

booktitle = "2012 International Conference on Marketing Studies (ICMS2012)",

publisher = "Academy of Taiwan Information Systems Research (ATISR)",

}