The Mediation Effect of Market Orientation on the Relationship of Relationship Marketing and Non-Profit Fundraising Performance

Daisy Lee, Paul A Markham

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	386-391
Journal	Journal of Economic & Management Perspectives
Volume	12
Issue number	1
Publication status	Published - 2018

Cite this

@article{b650fc09c669464eb11ea50ea887c02e,

title = "The Mediation Effect of Market Orientation on the Relationship of Relationship Marketing and Non-Profit Fundraising Performance",

author = "Daisy Lee and Markham, {Paul A}",

year = "2018",

language = "English",

volume = "12",

pages = "386--391",

journal = "Journal of Economic & Management Perspectives",

number = "1",

}